Looking for a car dude

Added: Franz Weisgerber - Date: 28.02.2022 15:32 - Views: 49693 - Clicks: 2653

In this series of blogs I am addressing common processes within a dealership that present challenges that are not easily solved. Last month I talked about how important it is to track how long it takes to get trade-ins out to the front line. For many large dealerships, one of the hardest things to do is to find a car. How many times are your customers left standing while a salesperson goes off searching for a vehicle?

One dealer I know has locator beacons on every car. Another dealer bar-coded every car and every parking space. One of the largest Chrysler dealers in the country uses Radio Frequency Identifcation RFID tags on every car, then has employees drive around in golf carts reading the tags with a wireless device, which then updates the database with the location of the vehicle.

These are examples of some high-tech solutions available, but unfortunately they are also very expensive solutions. Can you think of any low-tech, or analog solutions?

Looking for a car dude

When I was a general manager at a large, multi-line dealership, we had four lots for about cars. Once a salesperson got into the right lot, usually they could find the vehicle pretty quickly.

Looking for a car dude

But knowing which lot a car was parked in was always a problem. It could take anywhere from 45 minutes to an hour to find a car. Our solution was to color code the lots and then buy little round stickers of each color: red, blue, orange, yellow. Then, whenever somebody parked a car, they would take note of the lot color and put the appropriate colored sticker on the key box in the key machine.

Knowing which lot the car was parked in dramatically cut down the time necessary to find the vehicles, in a very low-cost manner.

Looking for a car dude

I always suggest getting several employees together on a cross-functional team to brainstorm ways to solve a problem. What about your dealership?

Looking for a car dude

Do you have a process in place that enables salespeople to find cars easily? Support: Small Enough to Care. All Rights Reserved.

Looking for a car dude

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