Added: Leshia Teitelbaum - Date: 19.10.2021 21:55 - Views: 36745 - Clicks: 2157
The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people not actors or models of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The aim of the campaign is to shine a spotlight on the unseen - intimacy in our later years.
We wanted to create a new visual language that celebrates the joy of intimacy and sex in later life. It has seemingly become a taboo subject, but why? The upsides are immeasurable for our mental health and happiness and physical wellbeing.
Using stunning film, imagery and provocative headlines we want to start a conversation amongst society as a whole and to encourage the target audience to talk to their partner, friends, doctor or Relate. Working with Ogilvy UK, Rankin and the wonderful older people filmed and photographed has been a pleasure and we hope it will get people talking about what sex and intimacy in later life means to them.
According to a poll undertaken by 3Gem market research:.
Agency contact: Jane Douglas. Agency contact job title: Head of Marketing.
Client name: Sarah Milsom. Client name: Sarah Osmik.
Client Partner: Katharine Easteal. Rankin Producer: Christine Wright. Post-Producer: Leo Thornborough. Genres: Documentary, People. Creative Add to collection. Agency: Ogilvy.
Creative: Nicola Wood. Creative: Andy Forrest. Director: Rankin. Editor: Fabio Liguori. News from Ogilvy UK. Work from Ogilvy UK.Sex dating in Rankin
email: [email protected] - phone:(810) 549-4223 x 8539
Rankin and Relate launch campaign to break the age-old taboo: Let’s Talk the Joy of Later Life Sex