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Last year, Bryony Cole launched the Future of Sex podcast to explore how sex tech is affecting intimacy, connection and relationships. For more on the future of women, download our trend report Women, Next. Can you give a brief background on how The Future of Sex podcast started, and why?
I was researching the future of nightlife when I stumbled upon this word: sextech. What does the future of nightlife look like if you incorporate technology like VR? How will we navigate infidelity? Are brands beginning to grapple with the ethical questions around some of these issues?
The pattern has been to create the technology now and figure it out later.
I think people are now starting to ask questions about how we navigate technology and relationships. But this one is.
The flip side is companies like Facebook or PayPal that are making it really hard to even get a sex tech business up and running. Anything focused on female pleasure or menstruation quite often gets banned from Facebook. If you think about the act of sex, we have at one end of the spectrum physical sex with someone else. At the other end of the spectrum is solo acts. Originally we had the screen, but now we have added components. The interactive video, or teledildonicsfor example. The long-distance sex toys that are controlled over Bluetooth connection, and you pass that control to someone else.
Immersive VR is another example of that. Are we blurring the lines between ourselves and others? That is where technology comes into that middle space, and that space is really up for negotiation. Is this cheating? All of that will come out of this middle space. What we are seeing now is the dating apps connected to vibrators or teledildonics. That, to me, is a middle space, and I think we will see a lot more of it. People are no more than just a screen away. An intimate experience is usually reserved for a partner or lover, but now you can have it with anyone. An area of focus for you is bringing more women into the realm of sex tech.
Why is the sex tech industry at large shifting to be more female-focused? Women are starting to understand themselves and their bodies a lot more, thanks in part to the internet, which has become a safe space to talk about these things. You see that as well in the unapologetic tone of marketing towards health and pioneering brands like Thinx and Clue, the fertility app. Just taking the shame out of female menstruation and sexuality has really changed the focus.
This extended to sex tech brands, and now you see brands like Unbound Box or Dame Productswho take a very feminist approach in their content and their approach to marketing. Underneath all of that is this great stuff around how this has actually changed the technology.
And then the language that you guys are putting together also really helps. I think the US is still very shy about it, and so these events that I Sex now you host are very intimate spaces where people can feel safe. The Women of Sex Tech has been such an incredible community to be a part of because it really is about supporting one another.
One of my favorite stories surprises me most and challenges my views about sexuality and technology, and I love that. They really changed my mind about the concept of dolls and who buys them. And of course the aging population, and realizing that this sort of technology can potentially enhance their lives. I think also people will be using sex dolls for sex, and there will be creepy sort of stuff out there. Understanding that there are other populations that truly need this and that it enhances their life in a really positive way is eye-opening.
Does technology fundamentally change the way sex operates? Or does it bring out natural or underlying dynamics? I think it brings out the underlying dynamics. Thinking back to the guy I spoke to that wants to develop the VR app, these three women in a hot tub. Women are starting to understand themselves and their bodies a Sex now you host more, thanks in part to the internet. Expertise Intelligence. Author Mary Cass. Does something like Tinder fit into that space?
Do you have any favorite examples of sex tech that are out right now?Sex now you host
email: [email protected] - phone:(825) 207-8979 x 3321
Bryony Cole, host, Future of Sex